Beyonce

*Beyonce Knowels, now signed to Sony Records, is the biggest selling female rnb artist of the decade, with countless number 1 hits and albums she has sold over 100 million copies combined.
The latest album I Am....Sacha Fierce, features songs about many emotions.


*There does not seem to be any apparant costume, as Beyonce seems to be naked on the cover, this could connote her bearing all in this new album and also in connection to her alter ego Sacha Fierce, it could connote a feeling of unveiling herself as an artist. Beyonce does not seem to have much make-up on and have her hair simple connoting happiness wiht herself, confidence and a neutral look to the cover. The natural look that has been acheived is connoted by the simplistic style that has been presented by Beyonce.


*The background of the cd thats is used is a beach veiw with the sea and sand, this particular background could be connoting the naturalness of Beyonce and who is behind the music. There is a certain freshness conoted by the beach background and it could be portraying a different side to Beyonce that we have not seen before, maybe a more fresh, natural and vulnerbale side.

*The greyscale colour of the background connotes freshness and is also used in a variety of Beyonces videos such as 'put a ring on it' and 'if i were a boy' this could help connote the genre that is being presented aka Rnb. This then allows the buyers to immediatly associate this genre with the grey scale colours and also with many of Beyonces videos.

*The ligthing that is used, is mainly presented on Beyonces face to enable the target demographic to connect wiht the artist. The ligthing connotes exposure and we see a more 'out the' and fragile Beyonce just by the lighting on the face.

*On the cover she is wrapping her arms around her body, which could connote feelings of vulnerabilty and sense of showing what is really behind the alter ego of Sacha Fierce. It could also help show a more natural and less superficial veiw of Beyonce.

*I think that the target demographic for Beyonce as an artist, is very varied as her music reaches out to alot of genders and ages. I think both genders can realte to Beyonces songs and probably ages between 5-50 as her music and genre is not specific to one particular stereotype, which is what helps in making Beyonce a successfull artist.