Mariah Carey

*Memoirs of an imperfect angel is Mariah Careys twelth studio album released september 2009. It rocketed sales with 'obssession' and became on of her many top selling albums.


*The costume mariah is wearing is quite revealing and sexy, however compared to her other looks it is more sophisticated. The white dress is very pure and fresh which could be connoting a n innoscence that we have not yet seen. It also links to the title of the album 'Memoirs of an imperfect angel', mariah looks quite angelic on the cover in white, which is a colour generally associated with pureness, innoscence, angels, heaven and softness. however the dress is quite short which could be connoting the 'imperfection' in her angelicness. Her hair is curly and wavey it looks asif she has come out of a dream and makes her stlye look cohessive and effective. Mariah also looks stylish and girly which could be her typical stereotype and will appeal to alot of girls.


*The font that is used for the album title links to the theme of girlyness...angles...heaven...pretty...ect. The curly font reinforces the title and also adds to the glamourous side of Mariah that she is known for, however on this particular album compared to others she looks more simple and natural and this links cohessively with the neutral silver colour of the font.


*Mariahs movement and gestures suggest she is very comfortable in her own skin and knows that she is a glamorous, stylish and pretty female. She has 3 different facial expresions on her face which could suggest that there are many different styles and emotions of songs, however it could also be reinforcing that Mariah herself has many different emotions and sides to her personality that is not always seen, as her costume helps reinforce this more natural looking mariah and we as the audience get a sense that she has been 'stripped' and left with a fresh and more personal approach to music.


*The lighting used is generally suggested on Mariahs face to highlight her natural beauty which is a main point of the album. Using key lighting on the face helps us connect with the artist and reinforces the angelic theme that is being put across.



*The background colour is white, it is a neutral colour that co-ordinates with the angel like theme of the album and symbolises feelings of pureness, innocence and freshness. The white background is also used to help Mariah as an artist be at the forefront of the album. On the cover there is three pictures of Mariah, which could be connoting that there are a varierty of different emotions and stories presented on the album.


*I think the target demogrpahic for Mariahs album could be both male and females, although she is a stereotypical female woman...who is girly...glamourous and pretty...her good looks also help her music appeal to males aswell. Also her album is quite neutral and not aimed at one specific audience and her songs are varied and can also be intepreted by both genders many different ways. Overall i think her target demographic would be males and females between the ages of 9-50.