Monday, 21 June 2010

Chris Brown;Chris Brown featuring T-Pain - Kiss Kiss

Chris Browns 'kiss kiss' ft T-pain is set in a college high school in Florida. The narrative is Brown playing two characters a nerd and a jock both trying to impress a pretty girl at their school. the jock brown picks on the nerd brown and trys to impress the girl by looking tough and bullying the nerd. However the pretty girl realises how immature jock brown is and kisses nerd brown...jock brown is left looking totally bewildered. Kiss kiss was number 1 on the billboard top hot 100, and was released september 2008.

The first scene is of Chris Brown in the corridor of the school, pushing a teacher out the way and parading down the corridor, we immediatly see him as a typical jock strereotype, who dosent care about anything else accept for good looking girls and getting noticed. The jock chris's costume is typically steretyped jock, jacket with print on the back, cap, head scarf, baggy jeans, chains, rucksack and gold teeth. the majority of the colours he is wearing are reds and browns generallt connoting sexuality, danger and excitment. The jock also has a 'crew' of boys same age surrouding him all wearing the same, reinforcing his jock streotype and the fact he wants to be a leader. We as the veiwers can immediatly relate to this character as the jock who wants everyone to be just like him (two mini chris browns in the background).

The nerd chris brown character is wearing very neutral colours, beige cut off at the ankle trousers, braces, check shirt, glasses, backpack ect. We first see the jock helping the pretty girl pick up her books that she has just got knocked out of her hand by one of the jocks. As soon as we see this scene we instantly know he is the nice guy in the video who will come off better in the end. The strereotypical characters used are often associated with RnB mucis videos because the target demographic usually start in the teenage years where the majority of stereotypes appear.

The next scene is one where the jock has parked a swuave sports car in a car park and is dancing in front of it, his outfit is the same but has hints of pink this time and pink sunglasses, males that wear pink are generally thought of as secure with their sexuality and the jock therefor could be portrayed as following steretypes or challanging his jock character for wearing pink.

The middle part of the music video shows the jock dancing wiht the other jocks in the school gym, which also reinforces our RnB genre wiht the way that nearly the majority of male RnB artists can dance really well, this adds to thier personna and general 'coolness'. We then move to a shot of the jock dancing typically bady and falling on the floor, this also helps reinforce realism of normal stereotypes that appear today.

We then have a close up of the pretty girl looking at the football mascot who is the nerd, the jocks come over and punch the mascot and we then see a close-up of the girls annoyed and shocked facial expression, as the audience we then have more of an idea about what the character is like.

The last scene is of the jock stood next to his flashy, typical of his character red sports car, clearly connoting coolness and also a sense of arrogancy. the nerd is stood next to his car, a typical car for a person of his age however alot less flashy and stylish than the jocks but typical of the nerds steretype reinforcing realism once again. The pretty girl then walks into the car park and walks straight past the jocks car to the nerds, kisses him and gets in. the jock is left looking shocked and a little embaressed.

The lighting used is relatively natural accept for spot lights on in the gym and car park so that we can clearly see the main artist who is the focal point off the music video.

The camera shots used are varied, the use of close-ups are used to show each fo the strerotypes faces when the girl approches them, we can then clearly connect wiht the nerd and jock. The jock gets more camera time as he is the main character and the nerd is seen more in the background. There is also medium shots used when the jock is dancing so we can see everything that is happening and the setting in which they are positioned. Medium shots are also used in the car park so we can see the car aswell as the jock to reinforce his stereotype of being flash and arrogant.

The editing used is quick paced as it allows the veiwers to see the switching between characters and the story of each between them and the girl. The fast pace editing works best because it helps speed up the pace of the song and flows cohessively with the story being told.

The movement and gestures also help differenciate each of the steretypes not just by their costumes. The jocks movements are very confident and big asif he dosent care who is watching, however the nerds actions are quite awkward and all over the place asif he dosent want to move at all. These gestures also reinforce realism of the steretypes trying to be portrayed.

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