Jason Derülo

*Jason Derülo is a new upcoming and very successful pop sensation. Signed to Beluga Records/Warner Bros, jasons album 'Jason Derulo' was released at the beginning of 2010 after his debut single 'Whatcha say' headed straight for number one in may 2009.
*The costume Jason is wearing is very stylish, slick and on trend, definatley connoting his personality and desired style. The clothes he is wearing are quite smart with the tie, however add a bit of uniqueness wiht the quirky hat, which could portray his unique voice.

*The lighting used at the side of his face looks asif it is portraying a spotlight, whihc could connote that Jason has just come into the spotlight and is a very respectabel and upcoming star. The bright lights also connote fame and fortune which is definately what this singers career entails.

*Jasons face is in the middle of the cd cover which suggests importance, value and that he is the focal point of the cd. His face is positioned to be looking to the left of the cover towards the bright light, this could connote that he is heading towards fame and looking out towards the light that symbolises fame.

*The background colour is a luminous blue which connotes feelings of importance, value, loyalty and a strong person. These all fit with Jasons music and his certain style.The particular blue used also features in videos such as usher 'yeah' as a strobe lights, its a typical boy colour which could connote his dominant gender and typical stereotypical boy personlaity and style.

*His movement and gestures are subtle yet striking, the way his head is turned to the side could connote that we are only seeing one side of his music in this album, however it could also show his carefree attitude but the way he is looking away and that there is an element of mystery in his music and style.

*The target demographic for Jason i think could be vary genral too, as his music and genre can appeal to a variety of ages and definately both genders. He is typical of a boy stereotype with his music, which appeals to males and his good looks would prodominantely appeal to females. I would say a target demographic of males and females between 10-50 as some of his lyrics could be perceived as complex.